The Most Powerful Way to Building a Brand...

Is to have a clear, compelling and authentic message that inspires raving fans — and repels the naysayers. To do that, you need a Brand Strategy, which is why we created the 5-Week Virtual Branding Intensive.


  • You are on the path to building a brand (not just a business) that makes money in an honest and ethical way.
  • Your brand has based on a compelling purpose that is rewarding and fulfilling — emotionally, financially, and even spiritually. 
  • ​You don't need to use aggressive sales and marketing tactics, because your brand attracts the right people for the right reasons. 
  • Your brand attracts an abundance of clients and customers who LOVE your brand for what it is (and what it's not).
  • ​Your brand message is clear and compelling — resonating with people who are willing to pay for your products or services​.
  • ​You have a brand that will not only survive these challenging times, but also thrive in the future.

If this sounds like you, keep reading.

We believe while marketing helps you eat, branding helps you sleep.

Brand Strategy is the starting point for every brand.

What is a Brand Strategy?

Well, let’s start with the term ‘strategy’ (the elusive, intangible term that most people don’t always grasp). 

Merriam-Webster’s definition of strategy is “a careful plan or method for achieving a particular goal usually over a long period of time.”  

So, if you’re committed to building a brand, the real question is:  Why would you NOT  have a Brand Strategy?

You have a Business Strategy.

You have a Marketing Strategy. 

But what sits in between both is your Brand Strategy.  Skipping ahead to Marketing Strategy without having Brand Strategy is the mistake most entrepreneurs and small business owners make. 

A Brand Strategy helps you:

  • Align you and your team behind a singular Vision.
  • Brief your creative team or designers to craft your unique Visual Identity.
  • Write marketing copy that resonates with your target audiences.
  • ​Build a website that is consistent with the promise and experience of your brand.
  • ​Implement more effective marketing campaigns and tactics.
  • ​Enable your sales team to make sales faster…and from the ideal customers and clients.

It’s why we created the 5-Week Virtual Branding Intensive.

What exactly is it?

We created the 5-Week Virtual Branding Intensive based on the simple understanding that there’s a difference between reading a book or taking a course on branding, and experiencing the branding process for yourself alongside a trained branding professional.

One of our biggest challenges (and frustrations) is there are way too many entrepreneurs and business owners who know that branding is important, but they always seem to put it on the back burner to all other business-building activities. 

Why? We ask ourselves this question all the time.

It’s easy to rationalize holding off on creating a Brand Strategy. We have seen time and time again. Businesses stay locked in the mindset they don’t need it yet, or they don’t need help from someone on the outside.

And yet, we know from experience that even the best companies in the world have a hard time seeing themselves from the outside.

Trying to rebrand yourself will ultimately take you longer. You’re bound to do some guess work. You’re signing up for constantly testing and re-testing. All while having a lingering doubt of whether or not you’re positioning your brand in the best possible way.

But, it doesn’t have to be this way. 

We want you to get it right the first time.

The 5-Week Virtual Branding Intensive is an immersive, deep-dive experience with the goal of creating your Brand Strategy. With 25+ years of experience across 100+ different industries, from Fortune 500 brands, Inc. 5000 companies, and thousands of B2B and B2C brands, we guide you through the entire process. Our clients have credited us for helping them:

  • Increase their revenues and profits.
  • Become market leaders in their industry.
  • Achieve Inc. 500/5000 fastest growing company status.
  • ​Increase fees or charge full value for their products or services.
  • ​Expand into new verticals or enter into new markets.
  • ​Attract employees, affiliates, and strategic partners.
  • ​And even transform their company's culture.

Who is it for?

Uncovering your Brand Strategy takes work, both on our part and more importantly, on yours. It’s not for people who are looking for a magic pill. It s for people who:

  • Have an exciting, innovative or purpose-driven business.
  • Operate with integrity and a high degree of ethics.
  • Have both emotional and business maturity.
  • ​Are action-oriented and decisive.
  • ​Have a sense of humor.
  • ​Have high-standards, but are also reasonable and flexible.
  • ​Collaborative, respectful, responsive, and easy to work with.
  • ​Open-minded and growth-oriented.
  • ​Value design and aesthetics.
  • ​Will appreciate our team’s time, experience and talents.

In 5 weeks, we will teach you...

Module 01

How to identify your target audiences.

Through an in-depth process, we will teach you best to define, articulate and map your target audiences, from both a demographic and psychographic perspective. This step is foundational to the entire branding process.

Module 02

How to write your Brand Purpose statement.

We will teach you how to write a compelling, powerful and evocative Brand Purpose statement, which serves as a beacon of light for the direction your company and team.

Module 03

How to identify your Brand Archetype(s).

Rather than competing on price, we recommend competing on personality. Brand Archetypes are used as a heuristic to infuse personality into your brand and differentiate you in the marketplace.

Module 04

How to build your Brand Architecture.

Avoid having a fragmented and disorganized set of offerings. We will help you create your Brand Architecture that will organize your offerings and define how to brand (or not brand) them from either a verbal or visual perspective. 

Module 05

How to conduct a Competitive Review.

Depending on your appetite to understand your competitors positioning, we will teach you how to evaluate your key competitors, from a branding perspective. This process involves desk research of your key competitors.

Module 06

How to create your Brand Positioning.

Brand Positioning is the space in which you occupy (or intend to occupy) in your target audiences’ minds. We will teach you how to create your Brand Positioning to distinguish you from your competitors. 

Module 07

How to develop your Brand Platform.

Your Brand Platform is one of the core deliverables of a Brand Strategy. Some of the components includes the guiding principles of behavior, personality characteristics, and value propositions of your brand.

Module 08

How to find your Brand Promise.

We will teach you how to articulate your brand into a core Brand Promise, a three to five word concept that defines the higher-order, ultimate benefit that your customers or clients receive when they buy your products or services.

Module 09

How to develop a Messaging Matrix.

We will develop a company-wide and segmented Messaging Matrix — a tool that your sales and marketing team can use to increase sales conversions and develop high-converting, on-brand messages in marketing.

Module 10

How to write an effective Creative Brief.

From creative criteria, color considerations, and stylistic preferences, we will teach you how to write your Creative Brief to translate your brand into design terms so that a brand designer can use to create your Visual Identity. 

When is the next program?

June 17 to July 15, 2020 

(Limited Seats; Registration Closes June 12, 2020)

Session #1 June 17, 2020

12pm Pacific, 2pm Central, 3pm Eastern

Session #2 June 24, 2020

12pm Pacific, 2pm Central, 3pm Eastern

Session #3 July 1, 2020

12pm Pacific, 2pm Central, 3pm Eastern

Session #4 July 8, 2020

12pm Pacific, 2pm Central, 3pm Eastern

Session #5 July 15, 2020

12pm Pacific, 2pm Central, 3pm Eastern

Dates don't work for you?

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Your Facilitator.

Re Perez is the CEO, founder and Chief Brand Strategist of Branding For The People, an award-winning brand transformation agency that helps brands optimize their impact by authentically connect with their target audiences.

Re utilizes his diverse expertise in Fortune 500-level branding strategies, forward-thinking design, and conversion-oriented marketing best practices to create authentic, disruptive and profitable brands. 

With a proven track record advising 100+ different industries and professions, from high-growth entrepreneurs to expanding small-to-midsize businesses, his clients often credit him for doubling, tripling or quadrupling their business or impact.

Prior to starting his own agency, Re’s storied career includes senior-level positions at top global branding firms, including Interbrand and Siegel+Gale, where he gained invaluable experience consulting to multinational and Fortune 500 brands including: AREVA, Abbott Nutrition, Amersham Biosciences, GE Money, Lilly, Motorola, Nalco, Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox.

In addition, as a sought-after keynote speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every entrepreneur, small business owner and marketing team.

Re has lived in Florida, New York City, Dubai, and San Diego. He currently resides in Austin, TX.

Frequently Asked Questions.

  • Will I get a logo in this process? If there’s one thing you should know about branding, it’s that your logo is not your brand. While logos are an important and symbolic part of your brand, we need to first define the brand before we can even think about creating a logo, selecting colors, writing copy, or even building a website.
  • What exactly do I get? The short answer: you get a 30+ page document that defines the various layers of your brand. This contains the foundation and strategic tenets of your brand. For most entrepreneurs, it’s the missing piece of the branding puzzle. It’s the most important part of building a brand, and yet, it’s also the most overlooked.
  • How do I know if I am ready? The truth of the matter is that there’s no better time than today to work on your branding. If you’re not 100% committed to building a brand (or a business), then it’s probably not the right time to think about branding.

Hundreds of Clients Can't Be Wrong.

"To date, working with Re Perez has been one of the best things I've done for my business..."

To date, working with Re Perez has been one of the best things I’ve done for my business. My messaging and brand are clear to the world.

Shanda Sumpter

Heartcore Business

"We had our best new business month ever, closing $190,000 during the..."

We had our best new business month ever, closing $190,000 during the first full month we were using our new brands.

Gary Henderson

Interactivity Digital

"The single reason we went from a million to 3-million ... is because of Re Perez"

The single reason we went from a million to 3-million and making the Inc. 500 list two years in a row, is because of Re Perez.

Suzanne Evans


"Working with Re Perez and his team been one of the best investments I've ever made..."

Working with Re Perez and his team been one of the best business investments I’ve ever made. If you want to crush your competition, then hire Re Perez.

Nick Unsworth

Life On Fire

"Re Perez helped us take a big leap forward..."

Re Perez has helped us take a big leap forward in our branding and messaging. With in depth analysis, the Branding Intensive was a lot of soul searching. We were able to see the places where our branding worked and where it needed an upgrade!

Marc David & Emily Rosen

Institute For The Psychology Of Eating

"Re Perez is a true professional. He has an extraordinary vision..."

Re Perez is a true professional. He has an extraordinary vision to help differentiate your company and take your business to an entirely new level. He has a proven track record. If you’re looking to set yourself apart from the pack, then I recommend Re Perez.

Maria Andros

Maria Andros International

Branding Intensive Success Stories.

Our 5-Week Virtual Branding Intensive is built on a proven process that has worked for hundreds of clients and is 100% guaranteed. If you show up for every call ALL 5-weeks, are prepared to give 100%, and take part in every exercise, challenge and opportunity...AND you are still not satisfied by the last session of the 5th week, we will happily refund your investment (but nobody’s ever asked).
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